![]() Films were made without much homework with the expectation that the rights will be purchased by a channel for a hefty sum. Thanks to the proliferation of TV channels in Malayalam, satellite rights have assumed significance in the film industry. There is other evidence that the scramble for movies will be shortlived. But how many production companies are there which are that old?" he asks. "There are 70- or 80-year-old theatres in the state. Kumar says the spoils were shared by actors, technicians and theatre owners while producers were left ruing their losses. "They backed many half-baked ideas and the net result was the huge loss suffered by the industry," he says. According to Suresh Kumar there were nearly 80 new producers last year. Though new producers emerged, which led to the record production of movies, it failed to cheer the industry as a majority of films bombed. "But many films failed at the box office and did not get the money they expected from the satellite rights," says Liberty Basheer, president of Kerala Film Exhibitors Federation. In fact, most films were produced with the intention of recovering a significant part of the cost through satellite rights purchased by TV channels. ![]()
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